GE Appliances - House of Brands

GE Appliances is a house of brands, with Monogram®, Café™, GE®, GE Profile™, Haier and Hotpoint having their own unique identities to match your lifestyle and personality.


Monogram is our ultra-premium brand that promises to Elevate Everything™ in the kitchen from cooking to refrigeration. It is the definition of luxury, appealing to designers and discerning owners who appreciate fine detailing and personalized spaces.

Monogram Appliances


Café is Distinct by Design™. The Café brand is bringing ultra-premium style to the mass premium marketplace. For the first time ever, customizable accents, bold finishes, and high-performance features.

Café Appliances


GE and GE Profile provides options for a wide range of owners from tech enthusiasts to those who crave simplicity in their appliances. Backed by more than 100 years of purposeful innovations, owners can expect style, lasting quality and connected features that improve their everyday lives.

GE & GE Profile Series Appliances


Haier-branded appliances are designed for adventurers who live their lives outside of the kitchen and laundry room, but still want sleek, modern styling and unexpected features that make household chores simpler.

Haier-Branded Appliances


Hotpoint appliances are America's hardest working appliances. Hotpoint provides uncomplicated solutions for busy households where meals are usually simple and quick. With Hotpoint, owners don't have to compromise quality or long-term durability to get exactly what they need at the right price point.

Hotpoint Appliances


Want to explore GE Appliances' fashion-forward finishes, like Stainless, Black Stainless, Slate, and Black Slate? Need everyday convenience from Smart appliances?


Explore our Premium Finishes

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