GE Appliances - House of Brands

GE Appliances is a house of brands, with Monogram®, Café™, GE®, GE Profile™, Haier and Hotpoint® having their own unique identities to match your lifestyle and personality. Descriptions of our house of brands are provided below.

Monogram

Monogram is our ultra-premium brand that promises to Elevate Everything™ in the kitchen from cooking to refrigeration. It is the definition of luxury, appealing to designers and discerning owners who appreciate fine detailing and personalized spaces.

• Monogram Appliances

Café

Café is Distinct by Design™. The Café brand is bringing ultra-premium style to the mass premium marketplace. For the first time ever, customizable accents, bold finishes, and high-performance features.

• Café Appliances

GE and GE Profile

GE and GE Profile™Appliances provide options for a wide range of owners from tech enthusiasts to those who crave simplicity in their appliances. Backed by more than 100 years of purposeful innovations, owners can expect style, lasting quality and connected features that improve their everyday lives. GE Profile™ offers appliances with sleek designs and smart, leading-edge features that simplify daily life.

• GE Appliances
• GE Profile Appliances

Haier

Haier branded appliances are designed for adventurers who live their lives outside of the kitchen and laundry room, but still want sleek, modern styling and unexpected features that make household chores simpler.

• Haier Branded Appliances

Hotpoint

Hotpoint appliances are America's hardest working appliances. Hotpoint provides uncomplicated solutions for busy households where meals are usually simple and quick. With Hotpoint, owners don't have to compromise quality or long-term durability to get exactly what they need at the right price point.

• Hotpoint Appliances

Smart Appliances

Want to know more about how our Connected appliances can make your kitchen and laundry room work Smarter for you?

• Explore our Smart Appliances